Oh hi! My name is Sidrah Khatoon and I'm a Senior Brand Designer based in Toronto, Ontario, specializing in fintech, SaaS, and startup branding. With over 8 years of experience, I create and deliver effective creative assets for digital products, collaborate with cross-functional teams to drive integrated marketing campaigns, establish brand standards and design systems, and advocate for creative work wherever I go!

I'm passionate about blending creativity with strategy. I use data-driven design to build brand experiences that not only look great but also drive measurable business impact. From early-stage startups to scaling SaaS companies, I help brands tell their story through thoughtful visual design, motion graphics, and brand identity development.

In my toolkit:

• Figma

• The Adobe Squad: Illustrator, After Effects, InDesign, Firefly

• Claude.AI, ChatGPT, Midjourney

• Lottiefiles

• Slack

• Asana

• Click-up