ABOUT me :
Oh hi! My name is Sidrah Khatoon and I'm an Indepedent Senior Brand Designer based in Toronto, Ontario, specializing in fintech, SaaS, and startup branding. With over 8 years of experience, I create and deliver effective creative assets for digital products, collaborate with cross-functional teams to drive integrated marketing campaigns, establish brand standards and design systems, and advocate for creative work wherever I go!
I'm passionate about blending creativity with strategy. I use data-driven design to build brand experiences that not only look great but also drive measurable business impact. From early-stage startups to scaling SaaS companies, I help brands tell their story through thoughtful visual design, motion graphics, and brand identity development.
In my toolkit:
Figma
The Adobe Squad: Illustrator, After Effects, InDesign, Firefly
Claude.AI, ChatGPT, Midjourney
Lottiefiles
Slack
Asana
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